Category: “Lip Balm Industry”

Lip Balm Can Change The World

When visiting any health and beauty department, customers can find a variety of lip balm options. Many choose based on a long standing preference. The problem was that many of the products were quite the same, from packaging to ingredients, and even flavor or scent options. Suddenly EOS lip balms entered the scene, quickly upended […]

Millennials Vote for EOS

The lip balm industry is an extremely over saturated and competitive industry. Observers often label startups that enter the industry as crazy and doomed to fail. This was not the case for EOS lip balm. Chapstick had long ruled the industry and left consumers with only a handful of generic flavors to try. This was […]