Under Jose Auriemo Neto, JHSF soars to new heights

After taking over the company his father founded in 1972, Jose Auriemo Neto, one of the leading real estate developers in the country of Brazil, began growing the company beyond anything that his father could have possibly imagined. Throughout the 2000s and 2010s, Auriemo Neto oversaw the IPO of the company, generating more than $100 million in capital. He was also able to complete some of the most ambitious projects that the country has ever seen, including the Parque Cidade Jardim and the General Motors Brazilian Proving Grounds.

Auriemo Neto’s father, Fabio Auriemo, founded the company in 1972 at a time when Brazil was still very much a developing country. Over the course of the next three decades, Fabio Auriemo would build the company into one of the most important real estate development firms in the country, completing some of the most luxurious hotels, sprawling condominium complexes and high-end shopping malls that the country had ever seen. This helped attract the elites of other countries to Brazil, creating vast influxes of new capital and causing cities light Sao Paulo to become trendy destinations for the global, jet-setting elite.

But when Fabio Auriemo decided to hand over the reins of the firm to his son, Jose Auriemo Neto, in 2001, the latter was well prepared to take the company into the future. Auriemo Neto immediately moved to implement his new vision. He began developing some of the most ambitious projects the country has ever seen, including the Parque Cidade Jardim and the General Motors Brazilian Proving Grounds. This latter project created hundreds of thousands of new jobs in the area of Sao Paulo state, becoming one of the most important sources of economic development in the past 20 years.

Auriemo Neto first spotted a dilapidated slum adjacent to one of the most highly trafficked highways in the state, and he decided to look into building the Parque Cidade Jardim. After conducting that number of feasibility studies, Auriemo Neto determined that the Parque Cidade Jardim was a viable project. Over the next two years, he built a sprawling, mixed-use luxury development, featuring nine condominium towers, four Class A office space towers and a 180-store luxury shopping center that included Luis Vuitton, Reebok Academy and a Cinemark mega-theater.