Fabletics is an advanced women’s clothing company that helps all ladies who are in need of help with their fashion. They are looking for simple ways to get dressed every day, and they do not know how to dress more easily because their clothing is too complex. This article explains how Kate Hudson and Fabletics aim to make buying clothes easier, and it will help women get ready in the morning.
#1: The Store Experience
The store experience for women is much different than other stores as Fabletics has integrated their store with their website. They want women to shop in their stores knowing what the products are like, and they succeed in this through reverse showrooming. It is a process started by Amazon where customers know the products from their online experience before they enter the store. Fabletics customers will be intrigued by what they see in the store as they will remember it from the website, or they may see something new that catches their eye.
#2: What Is Kate’s Mission?
Kate Hudson’s mission at Fabletics is to ensure that all women have clothing that will flatter them when they leave the house. Women who are wearing athletic clothes from fabletics are dressing in the athleisure style, and they are staying in a trend that will last for some time. Fabletics was one of the first companies to do this, and Kate Hudson started the company because she needed her clothing to be simpler.
#3: The Brand Integrates Customer Accounts
There are many customer accounts that may be used when they come into the store, and they will find it simple to check on items they have purchased in the past. All their purchased from the store and the website are listed, and they may check their account in the store or on the website. They will never duplicate purchases, and they may check for colors that they have used in the past.
#4: Expanding Their Stores
Expanding stores at Fabletics is a major focus of their brand as they plan to open over 100 stores in North America. Each store will have all the proper clothes from the website, and they will release new styles that they believe are appropriate for their customers. Everyone who comes into the store will have a new experience, and they will notice how expansive the collection is. Customers are looking for special colors, and they need to purchase the same cuts they are accustomed to. Women who are shopping in this manner will find more clothes that fit, and they will begin to enjoy their clothes more because they know what works for them.
A woman who comes to Fabletics to buy new clothes must ensure they are looking through their stores at the same time. There is quite a lot that women may purchase when they stay with the Fabletics brand on each shopping trip. They may build their wardrobe around the brand, and they will feel better about themselves.