When visiting any health and beauty department, customers can find a variety of lip balm options. Many choose based on a long standing preference. The problem was that many of the products were quite the same, from packaging to ingredients, and even flavor or scent options. Suddenly EOS lip balms entered the scene, quickly upended the market, and changed everyone’s expectations.
Short for Evolution of Smooth, EOS provides a fun but also practical line of lip balms. They use the natural and organic ingredients that everyone is looking for these days. They have created brightly colored, sphere shaped packaging that is unique, yet very usable. The flavor/scent profiles are exciting and unique. The pricing provides luxury and style at a competitive rate. Another great benefit is that EOS products are easy to find as they have been picked up by stores everywhere. As the company grows, they are offering more everyday products, such as shave creams and lotions, in a new way.
EOS lip balms were designed to appeal to millenial women and they have succeeded. This is quite an accomplishment considering the long-standing and well known competitors they have gone up against. To those interested in learning more about how this victory was won, check out this interesting and informative article: